Introduction YouTube – You What? Have you heard about YouTube.com? Maybe you are scratching your head, wondering, “What is it”? Is it, a catchy name for a catchy service? Is it a marketing tool? Is it a website for novice filmmakers? The answer is yes, yes, yes and then some. You see, YouTube is many things to many people, depending on how they use it and their purposes for its use. You can define the website’s purpose traditionally as: “YouTube.com is one of the many Web 2.0 sites popping up on the Web. It is a “video sharing” website.” However, YouTube.com, like many Web 2.0, sites is much more than a site allowing individuals to share video clips. It is a place for public commentary, a place where people can review the latest and greatest info products, a place where people can network and share common interests, goals, and opportunities. The best part? YouTube.com is not too complicated to use, driving away hordes of novice users. In fact, the opposite is true. YouTube.com is easy to master. This website allows just about anyone to sign up for an account, upload, share video clips, and view other people’s video clips. Sounds neat, huh? 5